Profile 22 has been nominated as a finalist in this year’s G Awards in the hotly contested Promotional Campaign of the Year – Trade Category, for its ‘Fabricator in Focus’ promotion.
The ‘Fabricator in Focus’ campaign set out to add value to Profile 22 customers’ businesses and share their successes and development. Running between September 2014 and May 2015 it was based upon insights into what makes a truly rewarding customer/supplier relationship. It was delivered through a series of trade press advertisements featuring quotes from Profile 22 customers and extensive social media activities that included short videos, all of which celebrated the success of the brand’s customers.
Profile 22 Brand Manager Katie Leese explained: “Customer loyalty is often taken for granted but for Profile 22 that couldn’t be further from the truth. Loyalty is an incredibly valuable asset and the Fabricator in Focus campaign isn’t just a promotion of our best and greatest, it’s an insight into what makes a truly rewarding customer/supplier relationship. We allowed our customers to explain the relationship, as we believe that is a more compelling approach.
“We are very excited to be nominated and the G15 Awards evening will be a very tense time for us; we would love to win the category as the rubber stamp on what has been a very exciting and successful campaign for Profile 22; and of course our customers!”