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Profile 22 unveils new retail support

Profile 22 has launched a complete new suite of point-of-sale literature highlighting the advantages of energy-efficient and low-maintenance systems to the homeowner.

The new guides cut through industry jargon to explain the advantages of each of Profile 22’s three systems suites and fully-integrated hardware offers to the consumer.

This includes reader-friendly content on its flagship FS70 fully-sculptured system, FC60mm chamfered windows and FI70mm system which uses a 70mm outer-frame and 60mm sash.

Guy Black, brand manager, Profile 22, said: “Profile 22 is a systems house in the truest sense. We offer three distinct systems and fully-integrated hardware to go with them. That delivers manufacturing benefits and on that basis, in-life advantages to the end user.“

“We have re-worked our point-of-sale literature to make the communication of that messaging to the homeowner that little bit easier. It’s part of our commitment to fabricators and installers as part of a full systems offering.”

In addition to the technical detail on each of its systems, a new Home Improver retail guide takes consumers through the ins and outs of window and door specification, including the Window Energy Ratings scheme, colour and foil options and Secured by Design. It also includes guidance on conservatory and orangery options plus installer leaflet drops.

This new material has been designed to complement a new homeowner section on the recently re-launched Profile 22 website:

This includes all the retail guides as downloads, plus product films, giving homeowners access to everything they need to know about window, door and conservatory styles, specifications and energy efficiency.