Profile 22 – home of the award-winning Optima system – has just launched a new website. Gerald Allen, Marketing Manager at Profile 22, commented: “Our website is incredibly important to our marketing strategy: it receives over 2,000 visits a month and over 70% of people are first-time visitors. Our new site puts Optima front and centre and is designed to increase engagement across all our chosen market sectors.”
Profile 22’s new website is easy to navigate so visitors can find the information they need quickly. The content of the website has also been updated and expanded. There are clearly defined sections for trade visitors, commercial visitors and homeowners, with each section containing sector-specific information on Profile 22’s products plus relevant, focused information to add further value.
The Homeowner section of the website includes background on Profile 22 and a help and support section that contains everything from product brochures to maintenance guides.
The Trade section of the website includes background on Profile 22, product performance figures, service and support information as well as the Trade Hub where product information can be downloaded. And businesses wanting to enquire about working with Profile 22 can submit a simple form to start the conversation.
The Commercial section of the website includes background on Profile 22, specification support information, environmental awareness information, case studies and a gallery as well as the Commercial Hub where product brochures can be downloaded. There is also a simple form to enable architects and specifiers to request specification support for a specific project, speeding up the process of getting the information they need.
Finally, the new website is consistent with the new Profile 22 branding to create a visually seamless visual experience both online and offline.
Overall, www.profile22.co.uk is a reflection of the commitment to being transparent, proactive and innovative for which the company is known.